The site used to be locally owned but have gone through several de-evolutions since Tony (justifiably so) no longer had the time to run it.
The first set of new owners were not that bad but they sold it off pretty quickly to a "big box" due to the high activity and traffic rate.
Since then the snowball started down hill pretty fast.....
However, content is 100% on us. So we can blame ads, Facebook, other forums, etc. but without new and/or pertinent user generated content like anything deprived of its vital nutrients......it will wither. In my more active periods my biggest fight was to keep new ideas and topics going to prevent the site from degrading to "a good place to buy stuff locally for cheap." Which it has for sure.....but people used to be different too. I used to hang out at people's houses and talk shop, help with their tanks, and occasionally buy or trade stuff. I get the feeling there aren't that many people on here anymore that are willing to drive 2 hours and not get anything out of it besides the company of a fellow reefer. Crazy part is I would even hang out with people I did not see eye to eye with on A LOT of things but we shared the common hobby.
I feel like part of it is that people have changed as well and not necessarily for the better. We now live in an era of "want, click, get" through the medium of an inanimate object. I definitely used to snipe at Grace regularly (and I still will, explain the carbonate system
) but I would also meet up in person and talk shop. I get the feeling those days are over unless a transaction is involved.